Course Overview
In today's digital landscape, social media is where conversations happen, brands are built, and customers engage. This intensive 4-month course transforms you into a social media marketing expert capable of creating compelling campaigns across all major platforms.
You'll learn platform-specific strategies for Instagram, Facebook, LinkedIn, Twitter, TikTok, and emerging platforms. From organic growth tactics to paid advertising, community management to influencer partnerships, you'll gain comprehensive skills to drive real business results through social media.
What You'll Master
Instagram Marketing
Master Instagram growth strategies, Stories, Reels, IGTV, Shopping features, and Instagram advertising to build engaged communities.
Facebook Strategy
Learn Facebook Business Manager, ad campaigns, group management, and how to leverage Facebook's massive user base for business growth.
LinkedIn for B2B
Master LinkedIn for professional networking, lead generation, company pages, LinkedIn ads, and establishing thought leadership.
TikTok Marketing
Understand TikTok's unique algorithm, create viral content, leverage trends, and use TikTok ads to reach younger demographics.
Influencer Marketing
Learn to identify, reach out to, and collaborate with influencers. Manage influencer campaigns and measure their impact on your brand.
Analytics & ROI
Track social media metrics, analyze engagement data, measure campaign performance, and demonstrate ROI to stakeholders.
Course Curriculum
- Social media landscape and platform overview
- Developing your social media strategy
- Understanding target audiences on social platforms
- Content pillars and brand voice
- Social media tools and management platforms
- Instagram algorithm and best practices
- Creating engaging feed posts and carousels
- Instagram Stories and Reels strategy
- Hashtag research and optimization
- Instagram Shopping and monetization
- Instagram advertising campaigns
- Facebook Business Manager setup
- Organic reach strategies
- Facebook Groups for community building
- Facebook Ads Manager and campaign types
- Retargeting and custom audiences
- Facebook analytics and insights
- Optimizing personal and company profiles
- LinkedIn content strategy and thought leadership
- LinkedIn networking and outreach
- LinkedIn advertising and sponsored content
- Lead generation on LinkedIn
- Understanding TikTok's algorithm
- Creating viral TikTok content
- TikTok trends and challenges
- TikTok advertising
- Twitter/X marketing strategies
- Exploring new and emerging platforms
- Visual content design principles
- Video production and editing
- Copywriting for social media
- User-generated content strategies
- Content calendars and scheduling
- Canva and design tools mastery
- Finding and vetting influencers
- Negotiating influencer partnerships
- Managing influencer campaigns
- Community engagement strategies
- Crisis management and reputation
- Building brand advocates
- Social media analytics tools
- Measuring engagement and reach
- ROI calculation and reporting
- A/B testing strategies
- Creating comprehensive social media campaigns
- Final portfolio project
Career Opportunities
Upon completing this course, you'll be qualified for roles such as:
- Social Media Manager: Oversee brand presence across all social platforms
- Social Media Strategist: Develop comprehensive social media strategies for businesses
- Content Creator: Produce engaging social media content for brands
- Community Manager: Build and nurture online communities
- Influencer Marketing Manager: Manage influencer partnerships and campaigns
- Social Media Consultant: Provide expert advice to businesses on social media
One-time payment - Lifetime access
Enroll NowThis Course Includes:
- 80+ video lessons
- Platform guides & templates
- Real campaign projects
- Social media certification
- Lifetime access
- Mobile friendly
- Community forum
- Tool recommendations
- Priority support